MESSAGE FROM THE CHAIR AND CEO

We are proud to present Destination BC’s 2016-2017 corporate business and marketing plan to grow tourism in BC. This plan supports the second year of our three-year corporate strategy. The past year has been very positive for us as a Corporation and for BC’s Tourism Industry. We continue to see enormous opportunity today and well into our future. Over the past year, Destination BC identified areas where we were able to refocus activities and realign efforts to provide a better return to industry on Provincial investments in tourism…

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MESSAGE FROM THE MINISTER

Destination BC was created by the Province in 2013, with the responsibility of strategically leading the marketing of British Columbia as a premier tourist destination. Working collaboratively with tourism partners, Destination BC coordinates tourism marketing at the international, provincial, regional and local levels. Its corporate strategy ensures a strong framework for supporting tourism industry partners, including Aboriginal partners, to further develop and market world-class tourism experiences that increase visitors and revenues in British Columbia’s tourism sector …

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LET’S GET GOING